Welcome to the source of information & tools for Meeting Architects, meeting designers, meeting support, etc.

       read more  -  how to create content  -  rules              Welcome to the website where meeting objectives and meeting effectiveness matter. Thanks to our members, contributors and sponsors we are able to build a knowledge base around the tools, science, technology, etc.

Emotional Connection, Brand Loyalty & Cinemas: The Art Of Storytelling

A little over four years ago, I left the C-suite to begin the next chapter in my life. During my first few months, I had the opportunity to do some serious soul searching and self discovery. Like many of you, I have a passion for learning. I initially focused much of my reading around increasing my knowledge of what makes a great vs. mediocre leader. You know, things like humility, drive, vision, character, servant’s heart and excellent communicator.

first-ever psychological study of the power of live

FaceTime, the newly launched marketing body for the live events industry has unveiled the findings from the industry’s first-ever psychological study of the power of live. Using new research techniques, the findings explain how live events work and reveal the unique attributes of going face-to-face with customers as part of a sales and marketing strategy.

Surprise! Neural Mechanism May Underlie an Enhanced Memory for the Unexpected

ScienceDaily (Feb. 25, 2010) — The human brain excels at using past experiences to make predictions about the future. However, the world around us is constantly changing, and new events often violate our logical expectations. "We know these unexpected events are more likely to be remembered than predictable events, but the underlying neural mechanisms for these effects remain unclear," says lead researcher, Dr. Nikolai Axmacher, from the University of Bonn in Germany.

Supplier: Widescreen presentation design: PRISM AV

Watchout specialist for large projected meeting sets and impressive presentations.

At the heart of presentations, the look is all important, to you and your audience. Prism-AV's  specialised Ultrawidescreen studio has Graphics, Sound and Video studio facilities. Making a truly memorable experiences.

Prism-AV have been providing edge blend Dataton Watchout projection systems since 2000 making them one of the earliest adopters.

Computer Simulations Can Be as Effective as Direct Observation

ScienceDaily (Feb. 14, 2010) — Students can learn some science concepts just as well from computers simulations as they do from direct observation, new research suggests.

A study found that people who used computer simulations to learn about moon phases understood the concepts just as well -- and in some cases better -- than did those who learned from collecting data from viewing the moon.

TRAINING: ROI Week for Meetings and Events

30 Aug 2010 09:00
3 Sep 2010 16:00
Location: 
Dublin Ireland
email contact person: 

In today’s economic climate, planning and evaluating meetings and events for bottom line value is more important than ever.

ROI Week in Dublin 30 August – 3 September 2010 offers six different courses to achieve and prove Return on Investment, including the use of SenseiROI, an online tool which takes most of the hard work out of setting objectives, collecting data and evaluating results from meetings and events.

Video: Hybrid Meetings Introduction

A 6 MINUTE INTRODUCTION VIDEO about hybrid meetings: the combination of a real face-to-face meeting and remote participants and or remote speakers.
Demonstrating the USE OF you-tube, camera, slides, document- camera, etc.  

research idea: STORY TELLING IN MEETINGS

Story telling is a powerful tool for presentations but underdeveloped and not enough used in the meetings industry.
  • Are there specialists?
  • Is there a book about storytelling?
  • Do you know a storytelling association or Institute?
  • Who is PhD in storytelling?
Researching, listing, analyzing and classifying the existing storytelling components aimed at presentations in meetings, events, conferences, etc. has not been done.

John Martinez (Speaker)

John has 25 years of experience in software development for the meetings industry and conference management. John comes from a strong PCO background, as past General Manager of Congrex Holland and is the co-founder of Shocklogic. John is a frequent speaker at industry events and has written several papers on project management, abstract management and other meeting related issues.
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