Let’s get one thing straight: Content is not education!
If content was education, then all of us would be very knowledgeable because we have information at our fingertips through the internet.

But content is not education. Just as information and data is not education.

Offering Content Is Not Enough

People attend conferences for two primary reasons:

1. Education

2. Networking

Websites designed for mobile devices are popular ways to share information with attendees. However, understanding the differences between, native, web-based and hybrid mobile apps are essential in choosing the right technology for your event or conference.

A web app is an application accessed through a devices browser and is limited by the functionality of the mobile browser. In contrast, a native app is downloaded onto the device, loading all pages/documents when the app is installed thus eliminating the need for a network to view content.

Too many conferences foster attendee information overload.

The plethora of presenters pushing information at warp speeds cause fragmented attention, overburden brains and data excess.

It’s a silent epidemic that cause stagnate mental engagement. And our conference schedules stretch attendees in ways that may have bigger implications than just unhealthy eating. They cause mental disconnection.

Seven Activities That Promote Good Mental Habits

Talking is a critical part of that learning experience. We talk so we can understand. We talk so we can remember. We talk so we can learn.

But who does the majority of talking at a conference and who does the majority of listening? The speakers talk as the audience listens.

Attendees Spend The Majority Of Their Conference Time Listening