After reading Vanneste's wonderful book, Meeting Architecture: a manifesto, I have been wondering whether the industry architects design the content of a conference keeping the multicultural audience in mind. To be more specific, I wonder what and when any conceptual tools are used to achieve the conference's learning objectives.

Allan and Barbara Pease remind us that 80% of men can do only one thing at a time. So what about all those speakers showing slides, overloaded with text, while they keep on talking? And the movie industry proves us that it is possible to keep an audience attention during 2 hours non-stop. So, what is their secret? 'Meeting effectiveness' is very much under attack today. How can we change meetings into an effective and motivating experience?

Written by a planner, for other planners, this book touches many M&E management issues from a practical day-to-day point of view. Whether you are an experienced meeting planner or you are making your first steps into this challenging world, this book is your survival guide to make meetings and events more effective. You will be introduced in new and attracting meeting and networking formats and you discover the tools to create your own innovative formats.

Our Mission statement