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2008 The Business Tourism School in Västerås, Sweden
Posted August 23rd, 2009 by maarten.vannest...
Our liaison; Rolf Nordholm rolf@nordholmmanagement.se Mobil: + 46 70 339 03 43
The Business Tourism School in Västerås, Sweden is using the book 'Meeting Architecture, a manifesto' for classes by Rolf Nordholm. Since 2008 Nordholm is using it in a two year degree.
'The book is used both as an inspirational, visionary text in courses on different meeting products (as a complement to more "hands-on"-litterature), and in the course on (Meeting Industry) English - but it can also be used, for example, in the Marketing Course when discussing MI products as marketing/communcation tools.
Meeting Architecture gives us inspiration and interesting perspectives (both industry and customer perspectives) on the product and what meeting industry products really are (or should be) about. The book adresses many interesteing questions that has to be taken seriously by the Industry and it´s actors (like education programs) if MI products are to be seen and used as strategic communication tools by business managers.
Claes Jonsson
Projektledare/Project Manager
Affärsturism/Meeting Industry Management
Mälarakademin KY
Komvux Västerås Stad
S-721 87 VÄSTERÅS
Tel: +46(0)21-39 98 07
Mobil: +46(0)76-569 33 86
Our liaison; Rolf Nordholm rolf@nordholmmanagement.se Mobil: + 46 70 339 03 43
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