After reading Vanneste's wonderful book, Meeting Architecture: a manifesto, I have been wondering whether the industry architects design the content of a conference keeping the multicultural audience in mind. To be more specific, I wonder what and when any conceptual tools are used to achieve the conference's learning objectives. as conferences are becoming more global with delegates from all around the world, considering culture can no longer be just mentioned as an area with lack of research but should be considered more seriously. We know that technical and technological tools are used before and during the conferences to create a certain level of learning environment, such as translating devices, having interpreters, changing room design and layouts, seating preferences, etc. However, conceptual formats being more important, there does seem to be a gap in how meeting architects cater to diverse cultures to meet their learning objectives... The focus is again always on the motivation and networking side of the content; providing food and travel arrangements keeping culture in mind, but what about thinking about them before using Pecha Kucha, bringing a certain speaker, using a particular conceptual support tool? (What are the other tools that are/can be used) Has anybody else been thinking about this?