Eric de Groot from MindMeeting speaks about meeting design. The title of his session / workshop is 'Finding the Words' towards a meeting effectiveness vocabulary. A session for people working on the content side and design of meetings. It helps the conversation between meeting designers and meeting owners about why  the design of meetings is important an how the design of meetings could be approached.
Concepts like the content flow, the experience concept, facilitation, style and venue message are part of the presentation.