Meeting Architecture Process
Meeting Architecture is the discipline of managing meetings on the content side, designing around meeting objectives; “the substance” of meetings. Meeting architecture is complementary to meeting
planning which manages the meeting hospitality logistics, the environment or “the shell” in which the meeting takes place.
The book ‘Meeting Architecture, a manifesto’ by Maarten Vanneste has started a movement in the meetings and events industry.
The book envisions a new discipline and a certification for meeting professionals to empower them in matters of meeting objectives.
With MAP™ meeting owners are welcoming specific help to maximise the results of their meetings.
A number of basic steps and techniques help us to move ahead in the work with meeting owners. This course focuses on the basics and the main techniques from the book. It makes a complicated matter applicable trough a series of steps in a simple procedure. You get to understand and use the Meeting Objective Matrix™, the Meeting Support Matrix™ as bundled in the MAP™ tool. Both matrixes are straightforward tools that facilitate the work with meeting owners.
MAP™ is a 16 page bundle that help the meeting professional increase influence in the project management of meetings and events.
It is thé standard operating procedure for developing meetings based on objectives with measurable results.