Meeting Metrics

Posted June 1st, 2010 by mireia.iglesias

subtitle:

Insure Maximum Return on Event for Your Organization's Meetings Including ROI

Publication Date:

2010 June 01

Insure Maximum Return On Event for Your Organization’s Meetings Including ROI

MeetingMetricsSM is a unique, self-administered set of online tools for optimizing meeting effectiveness,

measuring meeting results and demonstrating meeting value across the full spectrum of objectives

including financial ROI. Works equally well for association and corporate meetings, live or virtual.

• Professional and Effective – Developed Especially for Meeting Results Measurement

• Easy to Learn – Easy to Use

• Endorsed and used by MPI and PCMA for their major meetings and events

"The shifts we achieved from pre- to post-meeting results among our dealers were remarkable. We had never

used measurement for our meetings before …and now, we’ll never do another meeting without it. We’ve

become believers in the power of research-driven meetings."

General Manager, Dealer Relations,

Global Automotive Company

MPI and PCMA Research Partner - endorsed and used for annual meetings/conferences and professional development programs. Chapter programs beginning in 2010.

MeetingMetricsSM Delivers Key, Strategic Bottom-line Benefits for Organizations

• Proves the Value of Your Meeting

o Drives Post-meeting Business Impacts and Bottom-line Results

o Demonstrates Achievement of Strategic Objectives and your event’s ROI

o Produces High Impact, High Value Meetings

• Enables Design of More Successful Meetings

o Optimizes Attendee Satisfaction

o Builds Attitudes, Skills and Behavior that produce measurable Post-meeting Results

o Increases Meeting Attendance

Full-Spectrum of Meeting Measures

The online system provides a full-spectrum of meeting measures to capture the psychological and behavioral effects of your meeting as well as your return on investment (ROI) – financial value.

Proven Pre-/Post meeting Results Measurement Process – Return On Event (ROE)

MeetingMetricsSM provides a proven, accurate pre-meeting/post-meeting measurement process used successfully for decades to produce results for major corporations in a variety of businesses.

Collection of Six Specialized, Customizable Surveys for an End-to-End Solution Pre-meeting Discovery, Baseline and Pulse Surveys
Establish qualitative and quantitative baselines needs of your prospective meeting attendees. This insures the development of on-target meeting content and design as well as effective, attendance building, event marketing promotions.

Onsite, Online Session Evaluation Survey – Online evaluation questionnaires with real-time, same-day, one-click reporting saves time and eliminates costs of paper-based session evaluations

Post-meeting Benchmark Surveys – Measure your meeting’s results compared to pre-meeting baseline findings to determine the Return On Event (ROE) - your meeting’s valuable impacts.

Post-meeting ROI Survey – Determines the ROI of your meeting and your participants’ ROI using the measurement method and measures of the ROI Institute.

Membership, Tradeshow, Customer, Employee, Partner Surveys and More – A variety of additional kinds of strategic surveys are now available in the MeetingMetrics online system.

Enterprise-level Reporting – New online reporting enables meeting professions to track and

compare multiple-meeting benchmarks over time, year-to-year annual meeting results, various locations and populations, etc.

Participant ROI Reports – Individual attendees can be provided with their own post-meeting ROI report on the financial value of attending your meeting.

PDA-enabled online surveys - handy and convenient for participants

New for 2010 – Introduction of the Benchmarks of Meeting Excellence (BME) Program

BME annual members enjoy price discounts on pre-meeting/post-meeting surveys plus

exclusive access to benchmarked survey results compiled from many similar organizations and

meeting types for comparison reports in the On-line Report Center. (Ask about BME member

requirements.)

MeetingMetricsSM Makes It Easy

• Intuitive Point-and-Click Interface – ease of use praised by users

• Meeting Management Dashboard – real-time status information - access any function

• Six specialized, customizable, pre-meeting and post-meeting surveys and templates

• Comprehensive inventory of 1,000+ meeting measurement survey questions

• Banks of meeting objectives and measures for ease of meeting planning

• Automated survey messaging with customizable templates

• Real-time Online Report Center – One-click summary reports and custom report builders to

easily “slice and dice” survey data

• Automated email delivery of session and speaker rating reports

• Share reports by email; save online; print PDFs or save as PowerPoint, Excel and Word

• Automated ROI survey development and ROI online reports endorsed by the ROI Institute

• Streamlines the process of producing professional meeting measurement results

• Illustrated FAQ system with downloadable PDF guides

• Customer support and professional consultants available for guidance.

Flexible Pricing to Fit Meeting Program Needs –
• Bundled Packages – Annual License Bundled with Meeting Survey Packages

• Unbundled License, Surveys and Services for Budget Flexibility

• Volume Discounts and Enterprise Licenses Available

MeetingMetrics’ End-to-End Return On Event Solution – Nine Specialized Meeting Survey Services Measures Attendees’ Pre-meeting Needs, In-meeting Feedback and Post-meeting Results Including ROI Pre-meeting Discovery Survey –

Qualitative survey collects the views of both prospective meeting attendees and meeting owners in their own words -key information used to formulate custom questions for inclusion in the Pre-meeting Baseline Survey.

Pre-meeting Baseline Survey – Quantitative census survey to validate the results of the Discovery Survey, establish a quantitative baseline of premeeting levels and identify the needs and priorities of prospective meeting attendees to insure on-target meeting content and design.

Pre-meeting Pulse Survey – A short survey with key questions sent 2-3 months before the meeting as a “reality check” on meeting content, style, etc.

Onsite, Online Session Evaluation Survey – A streamlined, low-cost, green solution that delivers session ratings and speaker evaluation reports in real-time 24/7 from the Online Report Center. Meeting participants access the online questionnaire 24/7 using their PDA, notebook or any available computer to complete as many session evaluations as desired and return as often as they like. CE is built-in.

Post-meeting Benchmark/Evaluation Survey - Measures and reports post-meeting results of attendees’ satisfaction, views, learning outcomes, postevent intentions, goals and needs. Comparisons with pre-meeting benchmark question results show the Return on Event (ROE) of the meeting. Reports of

C-level presentation quality are available in the Online Report Center* with a few clicks.

Post-meeting ROI Survey and Reporting – Unique, industry leading online ROI survey and automated reporting system produces easy to read “One Click” executive-level reports for C-level presentations of event ROI and Participant ROI. Developed with, and endorsed by, the ROI Institute,

MyROI - a unique participant ROI service available to event sponsors and education program organizations for providing MyROI reports to event and education program participants. Includes all five levels of the ROI Institute impact value chain. June, 2010 introduction.

Exam Services for Continuing Education Programs (CME, CLE, etc.) – Pre-/Post-event knowledge testing, tracking of learning outcomes and online, real-time correct answer reports for groups and accrediting agencies. Confidential, individual reports delivered automatically to test-takers in minutes.

Open Survey Types –. A variety of custom surveys can be created including exhibitor and trade show surveys, hosted buyer and virtual/hybrid event surveys, customer and employee surveys, dealer/distributor, channel partner/franchisee surveys, end-user surveys, association membership surveys, etc.

*All MeetingMetrics surveys are PDA-enabled and use the versatile real-time Online Report Center to generate “One Click” summary reports and a variety of specialized custom meeting and education event reports. Integrated benchmark tracking of meeting results for single and multiple events is built-in.

Meeting Professionals Talk about MeetingMetricsSM

The v2.1 upgrades make everything so quick now. Generating session evaluation reports has always been a gigantic chore for me, but this is a whole new ball game. It's a breeze to get done, so much easier to analyze results and provide reports to everyone. It's actually kind of amazing – and initially, fun.

Graydon Dawson, PhD

MPI Director of Global Training Systems

This new MeetingMetrics software is extremely useful on so many levels. Meeting professionals will be freed from distributing paper-based surveys, receive immediate attendee feedback, and make their meetings more environmentally friendly by substantially reducing paper waste.

Deborah Sexton,

PCMA president and CEO.

I use MeetingMetrics for our meetings because it provides me with a complete professional-level meeting survey toolkit - a set of specialized surveys and processes that address each stage of a meeting from premeeting participant needs analysis to post-meeting results measurement including ROI. I have the right tool at hand for each type of measurement I need to accomplish. And it's flexible enough for my customer and market research surveys as well. Ease of use, professional-level meeting measurement, flexibility and great service. I strongly recommend it to meeting managers who are serious about using research to drive meeting results and measuring meeting outcomes."

Nancy

Scherden,

Market Research Director

Navistar Corporation

The shifts we achieved from pre- to post-meeting results among our dealers were remarkable. We had never used measurement for our meetings before …and now, we’ll never do another meeting without it. We’ve become believers in the power of research-driven meetings."

General Manager, Dealer Relations,

Global Automotive Company

AHP began using MeetingMetrics for our meetings in 2009 and we are thrilled with the results. As a small association with several different conference programs we have saved time, money and energy and acquired better feedback that has helped us to deliver more value to our members."

Kate Farrington,

Director of Meetings and Exhibits

AHP

“Meeting Metrics was our winner of the WorldWide Technology Watch in 2008 and we proceeded to use their online evaluation surveys for our educational content during EIBTM 2009. The system worked really well and we were very pleased with the response rates and results plus attendees could evaluate sessions during the event rather than just after and we were able to run full reports in real time with a single click.”

Mandy Torrens

Head of Marketing and Buyer Programmes

Meetings Portfolio

Reed Travel Exhibitions

More clients, Service Providers and meeting industry opinion leaders …….

Our approach is that in order to begin the creative process, we need to understand the expectations of both the executive team and the attendees so that we can develop the event according to the full environment. We have been using this methodology for a long time, but what used to cost $75,000 to $80,000 now costs $2,000 with this new online tool.

Tony Lorenz,

President, ProActive, a Freeman Company

When we did the post-meeting surveys to evaluate the ROE [return on event], the attendees’ increase in understanding was huge; it went up by 20 points. It was great for them to see that and it was good to quantify that the sense we got was indeed accurate. My client was very impressed; for them, it was a big step forward in how they approach their meetings, Fleming said. “They loved how I could provide them with so many reports, and they’re planning to use it again.

Krista Fleming,

Owner of KF Events.

MeetingMetrics really aligns with a need that’s been out there. Everyone’s been looking at what is the value of producing an event, and this is a step forward in providing a solution. Within our industry, it is the only substantial tool out there that helps measure ROE as well as ROI. MeetingMetrics is creating more awareness for planners that we’ve got to think more strategically; we’ve got to be more aligned with the overall strategy of the organization. This elevates that awareness; it’s where the industry is heading.

Max Suzenaar,

president of Minding Your Business Inc.,

a strategic meeting and event agency.

This application will empower meeting professionals by providing them information that will assist them in improving their meetings and events. The functionality to measure and evaluate a meeting or event in this way simplifies the data collection process, providing meeting professionals a tool they can immediately adapt to their specific events.

Dr. Patti Phillips,

President and CEO of the ROI Institute.