Anyone active in the M&E industry will today undoubtedly be confronted with the question into the effectiveness of meetings and/or events. What do they bring in? How do they achieve the intended objectives? Are they ‘effective’?
The ‘meeting planner’ fulfils a key role in this. Both during the strategic planning of the event and the development of the appropriate form and during the operational execution of the meeting ‘in the field’.
The diversity of the job requires M&E planners to be at home in many markets. Not only passion and a talent for efficient organizing are essential. Other skills are also required. For example think of creativity and commercial feeling, motivating and leading teams, drawing up and managing budgets, knowledge of public speaking, being able to handle a camera, knowing what attractive presentations are and being able to read plans or make them oneself. We must especially not forget the broad and specific product know-how, which must be the subject of continuous retraining.
Over the last 20 years as a meeting planner, I noticed how knowledge from other fields can also give us an added value as a planner. I particularly think of some notion about communication sciences, creative thinking, IT, psychology, DTP, photography, decoration, gastronomy, language skills, cartography and media.
Steve De Wit firstname.lastname@example.org