The Presentation Secrets of Steve Jobs

Posted February 1st, 2010 by maarten.vannest...

Publication Date:

September 11, 2009

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
--Rob Enderle, The Enderle Group

“Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

About the Author
Carmine Gallo writes a bi-weekly column for Businessweek.com and has been a featured contributor to several other major websites including MSNBC, Military.com, Always On, AOL and Yahoo Finance. Gallo personally coaches leading executives for keynote speeches, media interviews, product launches, and book tours.
Product Details
Hardcover: 256 pages
1 edition (September 11, 2009)
Product Dimensions: 8.3 x 5.8 x 1 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)

residing publication (publisher, magazine,...):

Publisher: McGraw-Hill

primary language:

English

product code (ISBN,...):

ISBN-10: 0071636080 ISBN-13: 978-0071636087

Comments

Steve Jobs is considered one

On February 14th, 2010 ellinghamso says:

Steve Jobs is considered one of the best presenters of all time. He walks on to the stage in blue jeans and a poloneck and just chats with the audience, effortlessly.

Jobs may have talent, but it doesn't come without effort. And he does just about everything right. If you read all the books on presentation design, Reynolds, Duarte, Atkins, Kawasaki, Williams, etc., you will find that Jobs is the case study that does it all.

He creates the story, the unforgettable headline; "Today Apple reinvents the phone", "The world's thinnest notebook", "One thousand songs in your pocket", the passion statement, the metaphors and analogies, he develops demonstrations and supporting slides.

More than anything, he answers the essential question: Why does it matter? Why does the audience want to know. Where does it hurt? And he answers without clutter, simplifies to emphasize.

Most of his slides, those that aren't pictures, are just a few words, in fact most of them would pass Reynolds' 'max six words on a slide' rule. The screen never competes with what he says, only supports and elevates.

Jobs might look like he is just ad libbing on stage, but the truth is he spends hours and days rehearsing. Every word and every gesture is scripted and refined and rehearsed and rehearsed and rehearsed. That is what it takes to be perfectly relaxed, just chatting with the audience.

His Macworld keynotes, which is where he really excels, are long, an hour, some times longer. That is why he 'chunks' his presentation. Every few minutes, ten at the most, something new happens, a demo, a guest, a video, something to re-engage the audience.

The author, Carmine Gallo, does a good job of analysing Jobs' presentation skills and presenting the underlying science which supports every thing he does.

It does not matter whether you are a professional speaker or just do the occasional presentation, if you read this book, your next one will be better, maybe totally different and amazingly much better. Nobody said that only Jobs can do it.

12 February 2010
Elling Hamso