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Amiando has published an interesting report about the actual usage of social media in the events industry. One of the main findings of the research, based on a survey conducted among almost 1,000 event organizers, is that Facebook is the most used social media channel by event marketers.
The paper also provides useful social media marketing tips for event organizers.
You can find the report in the attached file, or by following this link: http://www.amiando.com/socialmediareport_en.html
|Social media and events report 2011.pdf||1.23 MB|