Twitter behavior at events. Our most important findings:

• The activity level of Twitter usage does not depend on the size of the event.
• There are power users that account for a large share of all tweets.
• 60% of all Social Media communication takes place while the event is being held, the remaining 40% split evenly before and after the event.

The size of an event is not an indicator for Twitter activity, but the provision of content is.
If you want your attendees to tweet about your conference, you have to offer them opportunities, i.e. material that they want to spread. One possibility here is to publish data online. Another means to provide additional content on your event is to make selected speeches available online, either live or via download on your site. Thus you reach a broader audience and thus more people talk about your event or share it - but be aware that your event becomes less exclusive to the visitors, in the worst case they would rather attend online than come to your conference. You have to make sure that the conference is still worth visiting.

Finally, you can also animate your participants to tweet about your event by e.g. organizing raffles or other games for your active Twitter users. It is on you to provide material for Twitter activity.


For further information download the report in PDF version at:
http://www.amiando.com/SocialMediaStudy.html