This book is designed to demonstrate the need for a strategic approach to event management. Everyone involved and interested in the strategic role that events can play will gain insight from the areas discussed.

With practical examples and thought provoking questions in every chapter, we see how the event organiser and senior management can together shape the events business for the benefits of stakeholders or members.

William Thomson has been managing events since 1996. As an events consultant William has managed training workshops, dinners, conferences, seminars and exhibitions for trade associations, membership bodies, Government departments and charities.