As we pull out of the recession, most meeting planners lick their wounds. In tough times meeting and event budgets are cut. This is a paradox, because in tough times you need to look after your customers.

Why are budgets still cut? Because management don't have proof of their value. Nobody told them if meetings worked in the past, did they make customers more loyal, did they lead to increased sales, did they improve staff productivity, etc.

Tough times are still with us and they will come again, now is the time to prepare.

Event ROI Institute offers 1-day training courses in the ROI Methodology. Here is what some attendees say:

"This course has given me the tools to measure the unmeasurable" (James Bland, Sundial Group, UK)

"An excellent course and well presented. I will certainly use the learning I gained to good advantage in my company" (Martin Parry, World Events, UK)

"Anyone planning any kind of event should know the ROI Methodology" (JanWalkiewicz, InDreams, Poland)

"Your course was one of the most interesting and useful experiences in my long MICE life" (Mario Saccenti, Casa Mais, Italy)

Go to www.eventroi.org for more information and registration:

Amsterdam 14 April and 24 June
Barcelona 16 June
Brussels 10 June
Frankfurt 28 April
London 28 April and 23 June
Ljubljana 22 April
Madrid 17 June
Milan 15 June
Stockholm 20 April

If you need to travel abroad to attend, we give you a EUR 200 discount towards travel expenses, use the Promotion Code 'travel200' on the registration form. If you want to bring a colleague, friend, supplier or customer, all receive 25% discount on the registration fee.

Please feel free to contact me if you have any questions or want to discuss an in-house course for your company.

Best regards

Dr. Elling Hamso
Managing Partner
Event ROI Institute
E-mail: elling.hamso@eventroi.org
Telephone: +47 90 12 24 18



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European Event ROI Institute
Postboks 171
Sandnes, NO-4302
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