Engage and understand the group's most important ideas, opinions, feedback or insights on a specific topic. Real time, interactive, written discussions, in which participants anonymously identify and intuitively filter the best insights from the whole group.

The intelligence generated through Synthetron discussions enables our clients to take better informed decisions faster.

Convenience

Our end to end service can help you from structuring a discussion through to the management report. The Synthetron team can advise you based on our extensive experience. And we can structure the discussion to reflect your priorities. We will run the discussions with you and present the analysis in a management report including a concise summary of the key themes. A Synthetron discussion is easy to set up. You just invite the participants and give them the discussion URL. A Synthetron meeting takes about an hour and requires no downloads. The user interface is easy to pick up and feels like being in a real meeting with 7-8 people despite there being maybe hundreds of participants in the discussion. Online training is available and only takes 6 minutes.

 Scale

A productive meeting involving more than 8 people has been practically impossible… but now Synthetron allows hundreds of participants to engage in real time collaboration and stimulation of ideas. Synthetron allows opinions and insights to surface – the group decides what is important free of peer pressure, social concerns or politics. The tool allows constructive listening to large and dispersed groups – a communication option previously only possible as a “message from the top”.

Speed

Synthetron helps you save a substantial amount of time and money as participants have no need to travel or relocate. The discussion is parallel processed giving you an enormous efficiency gain; during a one hour discussion, a group of 30 people will easily exchange 300-400 ideas and filter and weight 30-50 of these ideas as the most relevant. All the original comments are maintained in case further detail is required.

Insight

A Synthetron discussion is anonymous and confidential so participants can safely say what they really think. Politics and hierarchy cease to influence what is said and groupthink is no longer an issue. All comments made by participants are authentic, candid and in their natural language even when the subject matter is sensitive. The voting function allows clients to assess the level of organizational support and resistance to ideas and strategies so they can make plans that have a better chance of being accepted. Synthetron meets all of the conditions named by James Surowiecki, in his book “The Wisdom of Crowds” to obtain the best insights: independence, decentralisation of participants and an effective aggregation system. For your business confidentiality all communication is encrypted and secured.

Actionable

Synthetron provides managers and decision makers with a short report showing a clear list of the most supported insights and opinions – rather than a long stream of consciousness which is interesting to read but difficult to act upon. This valuable information is almost impossible to obtain in any other way and is only a step away from appropriate management action.

Motivating

Participants recognize that they are genuinely being listened to and feel more engaged in the change process or the topic of discussion. They do not need to wait for their turn to speak, or pluck up the courage to make a point. Everyone can make a comment when they want to. The client then has the data they need to provide effective and persuasive communication based on the participants’ point of view and using their language.

More info on http://www.synthetron.com