ScienceDaily (Jan. 21, 2011) — Put down those science books and work at recalling information from memory. That's the shorthand take away message of new research from Purdue University that says practicing memory retrieval boosts science learning far better than elaborate study methods. "Our view is that learning is not about studying or getting knowledge 'in memory,'" said Purdue psychology professor Jeffrey Karpicke, the lead investigator for the study that appears January 20 in the journal Science. "Learning is about retrieving.

This book approaches the communication value of live experiences through events and meetings. It provides a refreshing and unique perspective on the correlation of advertising and public relations and the relationship among these three disciplines to increase the efficacy of a business message.

This book is designed to demonstrate the need for a strategic approach to event management. Everyone involved and interested in the strategic role that events can play will gain insight from the areas discussed.

With practical examples and thought provoking questions in every chapter, we see how the event organiser and senior management can together shape the events business for the benefits of stakeholders or members.

Download this free sample of The Tweeting Meeting and decide if you want to get your copy of this book in paper or PDF. The Tweeting Meeting is about Social Media and Networks for Meetings and events. 14 Authors worked together to create a comprehensive work with a pure focus on meeting and events.

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