ScienceDaily (Jan. 21, 2011) — Put down those science books and work at recalling information from memory. That's the shorthand take away message of new research from Purdue University that says practicing memory retrieval boosts science learning far better than elaborate study methods. "Our view is that learning is not about studying or getting knowledge 'in memory,'" said Purdue psychology professor Jeffrey Karpicke, the lead investigator for the study that appears January 20 in the journal Science. "Learning is about retrieving.

Johan Karremans couldn’t remember his own address when an attractive lady asked him at the end of a conversation. This Dutch psychologist had been so busy trying to impress her that his cognitive abilities were temporary exhausted. He decided to investigate this more closely and discovered man can’t think optimally after a conversation with a woman. The prettier the woman, the stronger the effect. With women this effect did not appear.

This book approaches the communication value of live experiences through events and meetings. It provides a refreshing and unique perspective on the correlation of advertising and public relations and the relationship among these three disciplines to increase the efficacy of a business message.

This book is designed to demonstrate the need for a strategic approach to event management. Everyone involved and interested in the strategic role that events can play will gain insight from the areas discussed.

With practical examples and thought provoking questions in every chapter, we see how the event organiser and senior management can together shape the events business for the benefits of stakeholders or members.

Leadership Training Taken To The Next Level...

Predictive Success Corp. Partners With League Of Rock To Combine World Renown Predictive Index Tool With Music-Based Learning

League of Rock is quickly becoming the de-facto standard in Music-Based Collaboration and Team-Building. Predictive Success Corp. is known nationally for assessment tools that turn self-awareness into practical business results.