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New Movies Have Preview Trailers: What Does Your Upcoming Conference Education Have?


Does your conference education have coming attraction previews?

No, not those stale electronic and printed marketing pieces with descriptions, bios and pictures.
Does your organization provide smart, savvy, provocative short video clips of upcoming education designed to attract buyers?

The Movie Trailer Promotion

When you go to the movies, the first 10-15 minutes before the movie starts is spent on preview trailers of upcoming movies.

Meeting Support Institute at IMEX Frankfurt

Meeting Support Institute would like to invite you to join and follow our program during IMEX Frankfurt.
We are really looking forward to see you there!



Tuesday, 22th May 2012.
FRESH Dinner. Early Bird only until Monday, 21st April!
MSI is organizing the successful FRESH dinner. This is the place to gather with meeting industry friends, such as meeting planners, meeting designers, technology supplier, actors, etc.

What Lectures actually achieve

Lectures have limits when used for education.

Lectures are a great way to share information. However they are not as effective as discussions for getting learners to think, develop attitudes or change behaviors.

Why Lectures?
In politics lectures are called speeches. In faith institutions lectures are called sermons. In colleges and universities lectures are called teaching. Most conferences begin with a cornerstone lecture often called a general session keynote.

How to tell powerful stories in your speeches

Why tell stories in speeches?

Because they are interesting, they help people remember what you say, and they are a good way to convey information and emotion memorably.

Sound Potential

SOUND POTENTIAL
The sense of hearing, known as audition, is a crucial aspect to consider when planning an event.
by Sean Kirkpatrick.

Learning: Actively Recalling Information from Memory Beats Elaborate Study Methods

ScienceDaily (Jan. 21, 2011) — Put down those science books and work at recalling information from memory. That's the shorthand take away message of new research from Purdue University that says practicing memory retrieval boosts science learning far better than elaborate study methods. "Our view is that learning is not about studying or getting knowledge 'in memory,'" said Purdue psychology professor Jeffrey Karpicke, the lead investigator for the study that appears January 20 in the journal Science. "Learning is about retrieving.

Pretty woman, dumb man…

Johan Karremans couldn’t remember his own address when an attractive lady asked him at the end of a conversation. This Dutch psychologist had been so busy trying to impress her that his cognitive abilities were temporary exhausted. He decided to investigate this more closely and discovered man can’t think optimally after a conversation with a woman. The prettier the woman, the stronger the effect. With women this effect did not appear.

Give Participants Time to Talk

It is a common error, and one that I made early in my career. Because bringing participants together is so costly to the company, and because it happens so infrequently, there is a natural tendency to cram as much information as possible into the available time.

Technology: Ideal In Its Place EVENTCAMP VANCOUVER

Host Committee Member, EventCamp Producer Tahira Endean, CMP.  
As we began planning EventCamp Vancouver there was an overriding sense that this would follow the model that focused on innovation, Social Media and technology, following the vision laid out when these began.

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