Meeting Support Institute

This workshop is aimed at “elevating the conversation” for a select group of WEC participants. Specifically created for more advanced and ambitious in-house and third-party planners, it will provide an overview of the concept of meeting design. The meetings industry has been, up to this point in its history, primarily focused on excellence in meeting logistics. Meeting design, on the other hand, addresses the ways in which meetings can be more interactive, engaging, and strategic.

This Master Class includes an interview with Maarten Vanneste, CMM author of 'Meeting Architecture, a manifesto' (MSI 2008)