Meeting Support Institute

Put the record on when presenting someone a cabernet Sauvignon, Rock will do. The wine will be more robust and taste stronger than if presented with no music. The same wine will taste much milder when enjoyed with a romantic ballad.  Listening to music can influence the taste of wine. ‘Cognitive Priming’ lies at the base of this effect, according to researchers at the Heriot-Watt University of Edinburgh. Specific music stimulates specific areas in the brain and when the brain gets additional stimulation by the taste of the wine, both sensations, influence each other: the wine tastes differently.