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Influence: Science and Practice

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Posted September 14th, 2008 by maarten.vanneste
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Book Description   Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

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website: 
www.influenceatwork.com
residing publication (publisher, magazine,...): 
Allyn & Bacon; 5 edition (August 8, 2008)
Contact Person Name: 
Robert B. Cialdini PhD
primary language: 
English
product code (ISBN,...): 
978-0688128166

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