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The Power of Unconscious Thought: Does It Result in Creative Problem-Solving?

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Posted October 4th, 2008 by Anonymous
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No doubt many of us have all experienced a situation where, after long hours of trying to solve a certain problem, we give up, and go get a break, only to come back and solve the problem within moments. This appears to be a somewhat commonplace situation. However, the science behind it is much more complex.
According to the authors of the study – Professor Adam Galinsky of the Kellogg School of Management, Chen-Bo Zhong from the University of Toronto and Ap Dijkstererhuis of Radboud University Nijmegen – unconscious thought results in creative problem-solving in a two step process.
But this is not as simple as having an “Aha!” moment and moving on.

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