Meeting Support Institute

Meetings organisers can get concrete thinking from their delegates using plastic bricks. Katherine Simmons explains

Utter the word ‘meeting’ to a colleague and you’ll be more likely to be greeted with a grumble than a giggle.

At VisitBritain’s National Meetings Week launch at Event UK this September, even our national tourist authority concluded that many people see the business of holding a  meeting as being a complete waste of time. Usual complaints include that meetings take too long, they’re boring, and are often dominated by the same people leaving others struggling to get a word in edgeways. Confex Group event director Duncan Reid even called for the phrase “meetings industry” to be scrapped because of its “negative connotations,” to be replaced with the younger, funkier, branding of “events.”

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