As we pull out of the recession, most meeting planners lick their wounds. In tough times meeting and event budgets are cut. This is a paradox, because in tough times you need to look after your customers.

Why are budgets still cut? Because management don't have proof of their value. Nobody told them if meetings worked in the past, did they make customers more loyal, did they lead to increased sales, did they improve staff productivity, etc.

Tough times are still with us and they will come again, now is the time to prepare.

In today’s economic climate, planning and evaluating meetings and events for bottom line value is more important than ever.

ROI Week in Dublin 30 August – 3 September 2010 offers six different courses to achieve and prove Return on Investment, including the use of SenseiROI, an online tool which takes most of the hard work out of setting objectives, collecting data and evaluating results from meetings and events.