It’s past time for conference organizers to learn about learning! Our conference success depends upon it.
We’ve got to stop saying that it is someone else’s job to manage the content, programming and the attendee experience of the conference. That all we do is work on the logistics of the conference.
Are you creating intellectually lazy conference participants? Your conference programming may harbor bias toward minimizing cognitive efforts. In other words, your conference sessions and speakers may actual curtail participants’ thinking. Your conference could be creating happy fools. These happy fools blindly respond to their own problems by erroneously using your conference takeaways as accurate solutions. They avoid thinking, reflecting, and adapting those takeaways. Then when your conference takeaways don’t work, they blame your event.
As a conference organizer, do you replicate last year’s conference schedule and experience and just change the filling?
Or do you mix it up? Constantly looking for new ways to freshen up the attendee’s conference experience.
The best conference organizers proactively seek fresh, new ideas to implement at their next annual meeting. They work hard at coming up with the next big idea. They are willing to make at least 25% of their annual meeting a new experience for everyone.